Tolkien Tavern

I was challenged to brand J.R.R Tolkien for a restaurant without it revolving around Lord of the Rings or the Hobbit. I wanted to embody his aesthetic through the use of color and typography. For the logo, I illustrated a mug and combined the usage of his initials, silverware, a shield, and a castle. I continuously showed the theme of the restaurant with photos in the brand style guide. This project also included a business system and many different items of collateral.

Brand Guide

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